You’re viewing my customization of the TwentyTen theme running on WordPress, which installed in about 10 seconds from my Hostgator cPanel. I was fairly happy with my first customization after three weeks of tinkering. UPDATE 2012: The present customization resulted from trying the TwentyEleven theme, not liking it for this site, re-activating TwentyTen, and simplifying. Two days. I highly recommend setting up a child theme.
The colors happen to be two of my favorites plus the usual shades of gray which came with the theme. Two of my favorite web fonts, Helvetica Neue and Georgia, are the default faces in TwentyTen, which ensures maximum readability even at smaller sizes.
I use Adobe Fireworks for page mockups and final graphics; Photoshop for background photo image prep; FireFox with FireBug for identifying page elements and working in my WordPress Admin; TextWrangler for CSS/PHP file changes; and CyberDuck for uploads to the server fileset. Except for the Adobe programs and hosting and domain fees, all of this runs on my MacBook for free.
I’m telling you this because I want you to know: if you take enough time to learn some coding basics, you can have a unique and attractive site on the web in a matter of days. I’m no longer in the business of site setup and marketing, but I can certainly answer questions and recommend ways to DIY. My sleepy brain loves this creative outlet.
If you think I can help you get to the same place, let me know.